All posts in Research and Opinion, 5 min read, 31st March 2016
First of all, define a conversion. Can you do this off the top of your head? Because conversions don’t only relate to a purchase, they relate to any interaction that you deem valuable to your business, whether this be: a newsletter sign up, a Facebook like or share, even a PDF download. Having these values clear in you head will make your digital strategy much easier to follow.
All posts in Research and Opinion, 2 min read, 25th January 2016
There has been much cause for excitement amongst digital marketers of late. Google has launched its latest tool ‘Google Customer Match’. Providing greater scope for targeting than ever before it lets marketers upload lists of email addresses that match users on Gmail, YouTube and Google.
All posts in Research and Opinion, 3 min read, 14th January 2016
As of Tuesday 12th Jan Microsoft has announced that it will cease to support Internet Explorer 8,9 and 10. These are older versions of the IE browser and is a move to encourage users to upgrade to IE 11 or Edge.
All posts in Research and Opinion, 4 min read, 8th January 2016
The New Year is the perfect time to refresh your digital strategy and make some improvements that could overhaul your SEO for 2016.