As you can see in this image shared by Jane Machun Wong, the option allows you to upload four different post options, and then compare their organic post copy in order to maximise on-platform reach and engagement.
“Facebook said that more than half the time, publishers in the test have ended up selecting a version of the story that was different from the one they would have originally used. This suggests that the tool is helping publishers get more traffic back to their sites.”
Although these are great result, Facebook have confirmed that the tests are still in early stages, and there’s no confirmation whether the tool will get a wider release or not. But it does suggest that Facebook is pushing ahead with the option, moving it onto the next testing phase.
An A/B testing option for posts could provide significant benefit for those who want to maximise their Facebook performance. With the capacity to test post options, you would not only be able to improve the performance of your posts, but it would also give you a better understanding of what works on Facebook, enabling you to make more informed strategic choices about your content.
Let us know if you’d take advantage of this new feature on Facebook!