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Last Thursday we braved the wet weather to attend the eagerly awaited Cambridge Black Tie Charity Event in aid of SOS Children’s Villages – and it was certainly worth it!

There are so many options available now when you are looking for help with your digital marketing strategy, so who do you choose? Well, it’s all about the fit with your individual needs, but here are our thoughts on why choosing an agency may just be the right decision for you . . .

First of all, define a conversion. Can you do this off the top of your head? Because conversions don’t only relate to a purchase, they relate to any interaction that you deem valuable to your business, whether this be: a newsletter sign up, a Facebook like or share, even a PDF download. Having these values clear in you head will make your digital strategy much easier to follow.

We’ve recently launched a brand new homepage for www.crossrail.co.uk.