The Black Friday Boom – where did it come from?
All posts in Research and Opinion, 3 min read, 25th November 2015
At Studio 24 we are all traditionalists, Christmas preparations can begin after Halloween and Bonfire night have passed. But now there’s a new player in the game, unheard of until a few years ago. Black Friday, previously described as ‘An Americanism that doesn’t translate well’. Whoever said that can pretty much eat their own hat.